| has gloss | (noun) a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
publicity, promotional material, packaging, promotion |
| lexicalization | eng: packaging |
| lexicalization | eng: promotional material |
| lexicalization | eng: promotion |
| lexicalization | eng: publicity |
| subclass of | (noun) what a communication that is about something is about
message, substance, content, subject matter |
| has subclass | (noun) highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"
buildup |
| has subclass | (noun) a promotion intended to create goodwill for a person or institution
public relations, PR |
| has subclass | (noun) a promotional statement (as found on the dust jackets of books); "the author got all his friends to write blurbs for his book"
indorsement, endorsement, blurb |
| has subclass | (noun) blatant or sensational promotion
ballyhoo, plug, hoopla, hype |
| has subclass | (noun) promotion by means of an argument and demonstration
sales talk, pitch, sales pitch |
| has subclass | (noun) a public promotion of some product or service
ad, advertising, advert, advertizing, advertizement, advertisement |
| has subclass | (noun) promotion that supplements or coordinates advertising
sales promotion |
| has subclass | c/American professional wrestling promotions |
| has subclass | c/Australian professional wrestling promotions |
| has subclass | c/British professional wrestling promotions |
| has subclass | c/Canadian professional wrestling promotions |
| has subclass | c/French professional wrestling promotions |
| has subclass | c/German professional wrestling promotions |
| has subclass | c/Irish professional wrestling promotions |
| has subclass | c/Italian professional wrestling promotions |
| has subclass | c/Mexican professional wrestling promotions |
| has subclass | c/New Zealand professional wrestling promotions |
| has subclass | c/Puerto Rican professional wrestling promotions |
| has subclass | c/South African professional wrestling promotions |
| has subclass | c/United States Air Force Enlisted Promotions |